The days of marketing only within a niche are  giving way to shotgun spacing that follows  customers from point to point while keeping them clearly defined in the cross-hairs of your  campaigns. Rather than trying to sell shoes to people looking for shoes, many Advertisers and Publishers are learning that it can be far more productive to sell them shoes where they want them, rather than where they expect to see them.
The tax changes and regulatory environment emerging in California has already started taking a toll on tech. See what Hot Started subscribers already learned last month with our coverage of the exodus to the Pacific Northwest by getting your own copy of the Hot Started Dossier.
Net Neutrality is the news story that never seems to reach a final conclusion. Now, as FCC regulators and the White House have started making waves, it is becoming increasingly clear that the monopolies in play would rather try to redefine the words “net” and “neutrality” than take the kind of proactive approach that made them successful as start-ups.

Heating Up

  • remote employees

Can Remote Employees Make Your Business Better?

Working from home is nice, but what if your whole business was based on a work from home model? One business, InVision, decided to make their entire workforce remote when facing down the thought of starting up an office location in Manhattan.

  • Ken Hutto

Ken Hutto Tax and Financial Planning

Kenneth Hutto is a successful tax attorney and CPA from Lakeland, Florida. While his practice is focused on the Florida area, he gives this simple tax preparation information to anyone with a start-up to make sure your business is ready the right way from the start. Here are some simple tips for start-ups that can save you a lot of headaches in the future and set your path to success as the shortest runway necessary.

  • Jude Hudson Toronto Canada

Jude Hudson Toronto Canada Philanthropy

Hot Started readers are fully invested in entrepreneurship and work diligently to achieve success in their respective fields of expertise. Articles and interviews here are aimed at informing and educating people who are looking for competitive

  • Shawn Boday

Shawn Boday on Real Estate For Digital Entrepreneurs

"The simple fact is, the need for quality space in the pacific northwest is accelerating on a Per Day basis, and our mission is to get ahead of that curve, to be able to offer the sort of real estate solutions that the region requires, as it assimilates so many new entrants while maintaining the same character and charm of the area that local residents have always enjoyed."

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